A website timeline is shaped less by the number of pages than by the number of decisions, dependencies, and review cycles. A focused site with ready content can move quickly. A site with several stakeholders, integrations, or unclear positioning needs more discovery.
The stages that affect time
Plan for understanding the audience and offer, shaping the structure, preparing content, designing key patterns, building and integrating, testing, and reviewing. Delays often come from waiting for approvals, missing assets, or discovering late that a third-party system has limits.
Keep momentum without rushing
Agree on who decides, review in small batches, keep a list of version-one priorities, and test the real enquiry path early. A clear project scope makes the timeline more believable and the launch calmer.